salelingeries: Kylie cheap lingerie stores in Agent Provocateur lingerie voted 'best cinema ad'
Kylie cheap lingerie stores in Agent Provocateur lingerie voted 'best cinema ad'
Advertising Kylie in cheap lingerie stores Agent Provocateur lingerie voted 'best cinema ad'
A lingerie-clad Kylie Minogue writhing sexy wholesale clothing on a mechanised rodeo bull to "prove" Agent Provocateur makes the most erotic underwear has been voted the greatest cult cinema advert of all time.
The raunchy 90-second commercial, called "Proof", caused target bridal lingerie more than a little furore when it came out in 2001. In the clip Kylie challenges men in the cinema audience to stand up after her sweaty performance on the bucking bronco machine.
Kylie's Proof ad came top of a poll conducted by Digital Cinema Media to find the public's favourite cinema ad.
The Kylie ad beat competition from cinema commercials such as the Orange Film Board franchise of ads, with Patrick Swayze being ridiculed by Mr Dresden and friends, Carling Black Label's football-saving German soldier in "ambusters" and Guinness's "Surfer".
"Cinema is about engaging and entertaining the audience and this ad pulls off both elements perfectly in a fun and cheeky way," said Fleur Castell, marketing and research controller at cinema ad company Digital Cinema Media, of Proof.
Steve Reeve, the ad's director, from production company Another Film Company, said the Kylie spot had been made specifically for cinema and had been designed to be "as confident as the product".
Other ads that made the top 10 include 1997's "Bullitt" for vxccvy001 the Ford Puma, which featured a cleverly cut version of the chase scene from the Steve McQueen movie of the same name, and Sony Bravia's wonderful Balls from 2005.
DCM has been running a public poll online to find the nation's favourite cinema ad for the last eight weeks.
The top 10 cinema ads were:
1. Agent Provocateur – "Proof" (2001)
2. Orange Gold Spots franchise (2002)
3. Maxell Tapes – "Break the Sound Barrier" (1982)
4. Dunlop Tyres – "Tested for the Unexpected" (1993)
5. Ford Puma – "Bullitt" (1997)
6. Diet Coke – "Break" (1994)
7. Bacardi – "If" (1991)
8. Guinness – "Surfer" (1999)
9. Carling Black Label – "ambusters" (1990)
10. Sony Bravia – "Balls" (2005)